Meet the thought leaders in our Healthcare Vertical. These authors of our Point of Views are subject matter experts and recognizied industry wide. Check back often, as we are constantly updating with new pieces.
Hari Mahadevan, Ph.D.
Dr. Mahadevan is a Managing Partner in the Healthcare vertical for Rosetta. He brings a wealth of relevant expertise to Rosetta, with over 15 years of experience in various leadership roles across virtually the entire pharmaceutical business system including process/clinical development, commercialization, manufacturing, marketing, and high-level corporate business unit strategy. Hari also serves on the faculty at the Wharton School of Business at the University of Pennsylvania, where he designed and teaches a class on Healthcare Marketing to 2nd year MBA students.
Jamie Peck
Jamie Peck is a Managing Partner in Rosetta's Healthcare vertical.
Jamie was formerly the Executive Vice President of MRM Worldwide, McCann's digital and direct marketing agency. Over the past 10 years, he helped build MRM Gillespie from a $5 million to a more than $30 million agency.
His expanded core healthcare clients include Johnson & Johnson, BMS, and Pfizer, Inc. Other major clients are Verizon, MasterCard, and Microsoft.
A healthcare lobbyist during the Clinton years in Washington prior to his career in advertising.
Jason Whitney
Jason Whitney has been a member of the Rosetta team for over ten years. In 1998, Jason became a founding team member of Rosetta. He has a number of impressive accomplishments that have helped contribute to Rosetta’s great success. Jason has written our “segmentation bible,” developed our RM quarterback service offering, and has spent time working in each vertical. Jason currently is a Partner in Rosetta's Healthcare Practice. Projects Jason has been involved in have won three James Burke Marketing Excellence Awards, a Silver Award from the MM&M Awards in Best Use of Digital Marketing to consumers, and a finalist spot in MM&M category Best Total Integration for Large Companies.
Mark Taylor
Mark is responsible for Interactive Marketing Operations at Rosetta. This group represents 350 people divided into 4 areas of inter-related expertise. Search, On-line & Social Media, Relationship Marketing, Technology and Analytics /Optimization.
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