Meet the thought leaders in our Financial Services Vertical. These authors of our Point of Views are subject matter experts and recognizied industry wide. Check back often, as we are constantly updating with new pieces.


Ned Elton

Ned leads the Financial Services vertical for Rosetta. He joined Rosetta in 2001 and has been a key figure in building the Agency’s personalized marketing capabilities. Ned has developed multiple Rosetta best practices while leading the Agency’s largest financial services engagements. He brings a passion for marketing analytics and consumer insights along with deep experience in translating those insights into more effective marketing campaigns. His deep content expertise comes from over twenty years running businesses and managing marketing in consumer package goods and financial services.







Nathan Carmon

Nathan focuses on the Financial Services industry with an emphasis on online marketing and sales, secure site design and multi-channel application integration. The majority of his client base consists of large retail and commercial banks where we are their partner for online strategy and branding work, experience-based design and usability, SEO/SEM, and analytics. Nathan’s approach is focused on 5 critical client issues: organic growth, products per household, online adoption, customer retention and cost reduction.

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