Rosetta's patented Personality®-based approach, diverse industry experience, and commitment to actionability enable us to deliver insights that can be installed and scaled within clients' marketing systems to drive significant business impact. In contrast to behavioral, demographic, or conventional attitudinal approaches, Rosetta segmentations are category-specific and exclusively based on the fundamental beliefs that drive consumer behaviors.
How our Personality segmentation adds value...
- generating actionable segmentations within virtually any consumer market
- testing for additional applicability of findings (e.g., global validation)
- diagnosing and realigning failed segmentations so they can be used for scalable marketing application
- building segment-specific positioning target and media planning tools to drive higher marketing efficiencies
- crafting segment-specific positioning, messages and marketing initiatives
Proprietary targeting tools translate insights into targeted, scalable strategies and market applications ― providing clients with enhanced organizational focus, improved consumer response, and measurable and sustainable ROI gains.
