Travel & Hospitality

Travel & Hospitality Clients:

Client Highlight: Atlanta Marriott Marquis

The Atlanta Marriott Marquis located in Peachtree Center in downtown Atlanta has 1663 recently renovated guestrooms and 94 suites. The hotel is located about 15 minutes from the Hartsfield Jackson International Airport. Their lobby and restaurants were a part of their recent massive renovation project. The Atlanta Marriott worked with Rosetta’s Interactive Marketing team to create three distinct module websites for each of the restaurants so that the hotel could market them to an audience larger than simply hotel guests.

Client Highlight: New Orleans Marriott Properties

Three Marriott hotels in the New Orleans area - the New Orleans Marriott, the JW Marriott Hotel New Orleans and the New Orleans Marriott at the Convention Center - were affected by Hurricane Katrina in 2005. In an effort to rebuild the area and attract both the leisure and business traveler, Marriott engaged Rosetta’s search marketing team to help drive visitors to the area using pay-per-click campaigns. Rosetta strongly supported the effort to rebuild New Orleans and performed some of the search marketing work pro bono.

Client Highlight: Halifax Marriott Harbourfront Hotel

The Halifax Marriott Harbourfront Hotel, located in downtown Halifax, Nova Scotia is a waterfront hotel connected to the Casino Nova Scotia and features a 5,000 square feet spa, fine dining, business amenities and 17,000 square feet of meeting and social event space. The Halifax Harbourfront underwent a rebranding effort and partnered with Rosetta’s search marketing team to heighten their visibility, increase their ROI and grow their search engine traffic and revenue contributions.

Client Highlight: Orlando World Center Marriott Resort

The Orlando World Center Marriott Resort is located on over 200 acres and 1.5 miles from Walt Disney World Resort in the Lake Buena Vista area. The resort features championship golf, award-winning cuisine and spa services for both leisure and business travelers, in addition to 214,000 square feet of meeting space. In 2006, World Center partnered with Rosetta’s search marketing team to gain visibility as the largest Marriott property in the world. The partnership began with search engine optimization and pay-per-click, and today Rosetta is Orlando World Center’s total online partner.

Client Highlight: Sandestin Golf and Beach Resort

Sandestin Golf and Beach Resort is located on Florida’s Emerald Coast between Pensacola and Panama City, eight miles east of Destin. The 2,400-acre Sandestin Golf and Beach Resort is a premier destination in Northwest Florida. Sandestin partnered with Rosetta to redesign their website and implement a search marketing strategy in an effort to increase awareness of the resort’s amenities. The results have been phenomenal, including unprecedented link development with press releases announcing the site’s new design.

Client Highlight: Renaissance Las Vegas Hotel

This sophisticated Las Vegas hotel is positioned steps from the Las Vegas Strip and adjacent to the Convention Center, yet offers a peaceful retreat for a refreshing getaway. The Renaissance Las Vegas Hotel boasts a smoke-free, non-gaming environment and is home to the award-winning ENVY The Steakhouse. Renaissance Las Vegas partnered with Rosetta in November 2007 to redesign their website and increase the traffic and awareness to their product with an integrated marketing strategy that included search engine optimization, search engine marketing, online display advertising, and a social media campaign. The new website and strategy launched in March 2008, and they have seen a remarkable increase in search engine visibility, online bookings, and total online revenue.

Client Highlight: ENVY The Steakhouse

Located inside the Renaissance Las Vegas Hotel, ENVY The Steakhouse boasts fine dining in Las Vegas in a sophisticated environment. Guests can enjoy succulent steaks cooked to perfection, as well as innovative dishes for the most discerning palates. Offering an extensive wine line, this Las Vegas steakhouse has won the Wine Spectator Award of Excellence for the past three years. Along with the Renaissance Las Vegas, ENVY signed on in November 2008 for a website redesign and integrated marketing strategy to increase awareness about the restaurant, especially in the local Las Vegas area. The campaign launched in May 2008, and the restaurant has tripled their online visibility and exposure.

Client Highlight: Honua Kai Resort & Spa

Positioned on the beautiful Hawaiian island of Maui, this luxurious resort will open its doors in February of 2009. Offering a prime location for a family or romantic getaway, this Intrawest property presents ownership and rental opportunities to guests. Honua Kai retained Rosetta’s services in early 2008 to build a website and incorporate a search engine optimization strategy for the new site. Reflecting the clean and simple design desired, the site launched in November 2008. The search engine optimization campaign is scheduled to be implemented in mid-2009.

Our Travel & Hospitality Perspective:

Radical cuts in airline commissions, rapid growth in online-based travel websites and well-informed consumers who are adept at exploring travel alternatives are just a few of the powerful drivers of change within the travel & hospitality industry today.

As companies within this unique industry reevaluate their marketing investment, the eventual leaders will be those that are listening to their customers, understanding their overall behaviors and consistently meeting their needs. That’s why many industry leaders are collaborating with Rosetta to provide strategy and solutions that help drive actual bookings, web site traffic and measurable ROI.