Client Highlight: OfficeMax
OfficeMax is a leader in both contract and retail office product solutions. The company’s online channel is the 6th largest in the world as rated by Internet Retailer selling office supplies, paper, print/document services, technology products and furniture to its small business customers. Rosetta redesigned the customer experience of their consumer website OfficeMax.com and helped implement the new design on ATG while also providing valuable marketing, merchandising, SEO and operations strategy for the organization. Rosetta continues to be a valuable partner, supporting OfficeMax in paid and natural search and with a variety of initiatives that will continue to make OfficeMax a leader in the competitive office products category.
Client Highlight: KraftMaid
KraftMaid is the nation’s leading manufacturer of built to order kitchen cabinets, bathroom cabinets, and cabinets throughout the home. Their Ascentia line of cabinetry is a mid-priced product that was created exclusively for sale through The Home Depot. Rosetta designed an interactive website, rich in consumer-focused information, that showcases the Ascentia cabinetry line. The site beautifully blends marketing and technology needs by leveraging Microsoft SharePoint Content Management Server so that the site can be updated frequently and easily by Kraftmaid for new marketing campaigns, product updates, etc. download pdf here>>
Client Highlight: TTI Floor Care North America
TTI Floor Care North America was created when TTI combined Hoover with its existing Dirt Devil and Royal operations, making it the largest floor care business in North America. With multiple brands and marketing channels, Rosetta was engaged to help TTI Floor Care increase their online presence and revenue while minimizing channel conflict. Rosetta worked within a very aggressive timeline in order to launch their new site and site enhancements. Rosetta has worked with the TTI brands for years including the re-design of the Dirt Devil site as well as the site for the recently discontinued Vax brand.
Client Highlight: ICI Paints
ICI Paints is one of the largest manufacturers of decorative paints in the world. Their paints are sold in over 100 countries. Some of their most recognized brands include Glidden, Dulux and Liquid Nails. Rosetta and ICI Paints have partnered together for over 5 years on various initiatives all focused on maximizing their business performance through the online channel. Our work has ranged from brand support, creative design and usability as well as creating custom developed web applications, supporting their global multi-tiered environment.
download pdf here>>
Client Highlight: Things Remembered
Things Remembered is a retailer of personalized gifts sold online as well as through their 600 stores across the country and by phone. Things Remembered began as a small engraving and services company 40 years ago and has grown into a company with over 5,000 employees and is consistently included in the industry rankings of top etailing sites in the country. Rosetta has partnered with Things Remembered for over 5 years. Our work has included creative design and usability work, rich media design, search marketing, and technology support for their new brand identity including features such as the ability to showcase different online promotions, an interactive personalization visualizer tool as well as alternative payment methods. Our personalization tool allows consumers to pick styles and see what their engraving will look like before they place their order.
download pdf here>>
Client Highlight: Tractor Supply Company
Tractor Supply Company (TSC) is the largest retail farm and ranch store chain in the United States with more than 800 retail stores in 40 states and 10,000 team members. Founded in 1938 as a mail order catalog business, today Tractor Supply Company has revenues approaching $3 billion. Rosetta worked with Tractor Supply Company to help them sell their comprehensive selection of merchandise online for the first time in their company history. Our work included everything from online strategy to creative design to eCommerce leveraging IBM’s WebSphere Commerce to hosting and managed services. TSC chose Rosetta as their full service agency and partner because Rosetta understood their brand and vision, how to deliver the chosen platform, and how to attract new consumers through search engine optimization.
download pdf here>>
Client Highlight: Philosophy
Philosophy is a lifestyle brand offering many skincare, bath, body, fragrance, hair care and makeup products. philosophy’s website needed a more intuitive, consistent user-experience that fully expressed the company brand message and essence. Rosetta worked with philosophy to create an updated interactive marketing presence including a new look and feel as well as new ways to engage with their consumers using Rich Internet Applications and an industry-leading e-commerce platform. Throughout the work we engaged in usability testing to make sure that the interface that we designed was resulting in good conversion rates and that their customers were able to complete their orders in the most efficient way possible. This website was the first Web 2.0 enabled WebSphere Commerce site.
Client Highlight: Hallmark Cards, Inc.
Hallmark Cards, Inc., best known for their greeting cards, also offer products like party supplies, gifts, gift wrap, ornaments, picture frames, albums and scrapbooks. Hallmark turned to Rosetta to optimize their commerce website because it was not delivering the expected results. Rosetta improved their search engine optimization, performance, and content management, which expanded their customer reach and improved their customer conversion.
Client Highlight: Consumer Crafts
Consumer Crafts offers a wide selection of crafting products online including supplies, kits, and information on “everything beading” for the professional crafter, novice, and hobbyist. Consumer Crafts selected Rosetta to be their online partner. Our work included a complete redesign of their site as well as interactive marketing efforts to promote their website including email marketing, analytics and usability testing.
|
|
