Health Care Internet Marketing and Web Site Development from Rosetta

Healthcare Clients:

Client Highlight: LMA ProSeal™

LMA is a global company that designs, develops, markets and distributes medical equipment, including the LMA laryngeal mask, one of the most comprehensive innovative airway management systems available for surgical procedures and life-saving interventions. Concerned about impending patent expiration for some of its products and increasing competition in the marketplace, LMA approached Rosetta to help optimize its sales and marketing efforts across its entire portfolio. Rosetta worked with LMA to leverage Personality®-based insights across virtually all media channels including the design of a sales pilot, sales force training, segment-tailored collateral materials and direct mail pieces.download pdf here>>

Client Highlight: Johnson & Johnson Baby

Johnson & Johnson, headquartered in New Jersey, is a worldwide consumer health company with more than 250 companies in 57 countries employing 120,000 people. Johnson & Johnson approached Rosetta to gain a better understanding of Moms - the core consumers of its baby franchise. The overall objective was to inform Johnson’s Baby Brand and Relationship Marketing about the personal care purchases of mothers and optimize marketing, messaging and tonality in order to build an ongoing relationship with this core demographic. With this goal in mind, Rosetta developed a Mom Personality® segmentation study of expectant and new mothers to gain a comprehensive understanding of their wants, needs and hot buttons.download pdf here>>

Client Highlight: Johnson & Johnson Vision Care, Inc. - ACUVUE

ACUVUE®, part of Johnson & Johnson Vision Care, Inc., is a global company that changed the landscape of vision correction in 1988 with the world's first soft disposable contact lenses. Today ACUVUE lenses are worn by more people than any other brand. ACUVUE sought an innovative way to shift brand choice and purchase decisions from the eye doctor to the consumer. In addition, they were looking for ways to increase market share among teens. Rosetta developed a comprehensive customer relationship management program designed to strengthen the consumer relationship and spur customers to ask specifically for the brand when they walk into the eye doctor's office. In order to increase market share among teens, Rosetta designed personalized online and offline tools motivating teens to switch to ACUVUE contacts by addressing life situations such as sports, school dances and new relationships. download pdf here>>

Client Highlight: AstraZeneca Toprol-XL

AstraZeneca is a global pharmaceutical company with more than 66,000 employees. Sinc1912, AstraZeneca has produced medications for cancer, heart disease, mental illness, gastrointestinal disorders, infections and respiratory conditions, including Toprol-XL®, a leading beta-blocker to treat hypertension. As Toprol-XL was nearing its patent expiration, one of AstraZeneca’s growth strategies for the brand was to drive increased adherence to therapy. AstraZeneca approached Rosetta to help it increase patient adherence to the drug and to develop an extended database to support new product launches within the cardiovascular category. Leveraging its patented Patient Personality®-based segmentation insights, Rosetta developed Heart Horizons, a fully integrated, online customer relationship program about heart health designed to convert, support, and drive persistence to drug therapy for Toprol-XL. download pdf here>>

Client Highlight: Allergan

Allergan, Inc., with headquarters in Irvine, California, is a global specialty pharmaceutical company that develops and commercializes innovative products for the eye care, neuromodulator, skin care and other specialty markets. Working to develop a high level of insight into a patient’s needs and the medical specialists who treat them, the company employs more than 50 percent of its work force in research and development and sales, ensuring all efforts are focused on innovations for its customers. Allergan sought to increase European awareness and consideration of its leading non-surgical facial aesthetic treatments, particularly Vistabel® (also known as BOTOX® Cosmetic in the U.S.) and Juvéderm®. Allergan asked Rosetta to design, build, and optimize a comprehensive, personalized relationship-marketing program featuring multiple websites, interactive tools, and personalized e-mail campaigns. Rosetta also led the media strategy and planning, and creative development.download the pdf here>>

Our Healthcare Perspective:

Healthcare Marketing is growing ever more complex due, in large part, to escalating internal financial and regulatory pressures (i.e., CFO, CMO and Legal) and external scrutiny (i.e. Payors, Providers and the Public). In this volatile environment, healthcare marketers are seeking to outsmart, not outspend, their competition. The ultimate answer is truly distinctive healthcare marketing that begins with insight, and ends with execution. The answer is Rosetta.

We help our clients achieve breakthrough business impact by identifying professional and consumer targets, designing specific marketing initiatives and implementing these programs on the basis of differentiated insight. We hold ourselves accountable to pre-defined business metrics and efficiently measure the results of each marketing initiative to drive business impact.